B Issue #76 - Blue Bottle Coffee
A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established a firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.
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B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.
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