B Issue #53 - MUJI
Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
What are B magazines?
B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.
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